Sales Assistant Manager (FMCG / Near BTS Chitlom)

Detail

To lead and supervise Key Account Executives in achieving sustainable sales growth across Modern Trade channels through strategic customer management, data-driven decision-making, and execution excellence.
The Sales Manager will oversee POS analysis, promotional strategy, TTA & margin structure evaluation, planogram alignment, and key customer negotiations while ensuring disciplined reporting and cross-functional collaboration.

【Key Responsibilities】
1. Team Leadership & Performance Management
Supervise, coach, and develop Key Account Executives to achieve monthly, quarterly, and annual targets.
Set performance KPIs, review results, and ensure continuous improvement in store execution and data analytics.
Conduct regular business reviews and provide structured feedback to team members.
Approve customer proposals and budgets prepared by Account Executives.
2. Key Account Management
Lead negotiations with major MT customers, including buying terms, visibility programs, RTV policies, promotions, and rebate structures.
Ensure full understanding and optimization of TTA structures (GP, rebate, DC, hidden/non-hidden costs) to secure profitable growth.
Expand distribution coverage and visibility across national and regional accounts.
Strengthen long-term relationships with category managers and buyers.
3. POS Data Insight & Business Analytics (Manager Level)
Review and validate POS analysis conducted by Account Executives, ensuring accuracy and actionable insights.
Translate sell-out trends into strategies for demand planning, new listings, and slow-moving SKU prevention.
Approve forecasts, volume assumptions, and countermeasures to protect target achievement.
Conduct quarterly trend assessments comparing YOY, budget, and competitive benchmark data.
4. Planogram Strategy & In-store Execution Oversight
Evaluate and standardize planograms to optimize visibility and brand consistency across accounts.
Coordinate with Marketing, Merchandising, and field teams to ensure compliance and execution.
Monitor competitor activities, consumer behavior, and market shifts via store visits & reporting from Account Executives.
5. Cross-Functional & Commercial Alignment
Work closely with Marketing, Inventory, Management Support, Finance, and Supply Chain to ensure efficient promotions, stock availability, and product launches.
Lead alignment meetings with internal stakeholders to secure shared objectives and execution timelines.
Support new product launches with commercial strategies and rollout plans.
6. Reporting & Management Communication
Consolidate weekly/monthly reports from Account Executives and present to management with high-level insight and strategic recommendations.
Report key KPIs including: Sales vs target, Promotion ROI & trade spend performance, POS trend & category insights, issues, risks, countermeasures & execution schedule.

【Qualifications】
- Experience: 5–8 years in Key Account or MT sales
- At least 2 years supervisory experience
- Skills: Strong negotiation, data analysis, leadership, communication, budget control
- Tools: Proficient in POS data systems, Excel/Sheets, reporting dashboards
- Personality: Result-driven, detail-oriented, strategic, disciplined, collaborative

【Allowance & Benefit】
- SSO, Group Medical Insurance
- Annual Health Check Up
- Position allowance: 3,000 B (Approximately)
- Customer Service allowance: 3,000 B
- Car Maintenance: 3,5000 B
- Commission: Subject to discussion
- Gasoline Allowance: Base on actual usage, maximum 5,000 Baht
- Phone Allowance: Base on actual usage, maximum 1,000 Baht

【Working Hour】
Monday – Friday
8:30 – 17:30