Senior Marketing Officer (Japanese Bar & Izakaya)

Detail

【Job Description】
As a Senior Marketer for our expanding F&B group (Highball Bar/Izakaya) in Bangkok, you will drive marketing strategies to maximize sales for both new and existing outlets.
- Existing Outlets: Plan promotions, optimize menus (Menu Engineering), and increase Average Spending Per Head (ASPH).
- New Store Launches: Develop pre-to-post launch strategies, including Grand Openings and tourist attraction.
- CRM & Loyalty: Build and manage CRM systems (LINE OA/Apps) to improve LTV and repeat rates.
- Digital & SNS: Lead SNS operations (IG/FB), KOL/Influencer campaigns, and Google Review management.
- Data Analysis: Drive the PDCA cycle based on sales data and build Marketing SOPs.
- Collaboration: Coordinate with on-site operation teams and external agencies/partners.

【Qualification】
- Female
- Experience: 3+ years in B2C Marketing (F&B experience is a plus)
- Digital Skills: Proven track record in SNS, Digital Ads, and CRM management.
- English skill in business level

【Allowance & Benefit】
-Social insurance
-Group insurance

【Working Hour】
Mon-Fri 10:00-19:00 *If event is on the weekend, work on the weekend